Swiss jeweler, certified gemologist with an FGA diploma from London and a DUG training from the University of Nantes, as well as a certified diamond specialist from HRD Antwerp, Cédric P. Berruex combines technical and creative expertise in the jewelry and gemology industry. As the founder of Dress Your Body SA for the Swatch Group, he integrated jewelry-making expertise and his knowledge of gemology and diamonds under the guidance of Nicolas G. Hayek Senior, who entrusted him with the creation of DYB Gems, the diamond and gemstone purchasing center for the group's 17 brands. His expertise also led him to Maison Piaget in Geneva, where he held the position of Director of Manufacture for twelve years, overseeing the development and production of all jewelry segments as well as high jewelry watches and Métiers d'Art. His past active role in managing Artec-Time SA, specializing in the manufacture of watch exterior components and Private Label, further confirmed his ongoing commitment to innovation and the development of jewelry and watch brands. More recently, he founded the jewelry brand Edelmont and took over the watch brand White Star Watch.